Extend Every
Fashion Moment
A collection can continue long after the show itself.
We help you build lasting connections with your audience through environments that can be revisited, shared, and experienced around the world.
This creates new opportunities for engagement, storytelling, and brand presence.
Elevate the
Live Experience
From exclusive events to global launches, every experience is designed to strengthen emotional connection and elevate the perception of the brand.
Captivate your guests and transform events into experiences people remember.
What we create
We help fashion brands bring collections to life through immersive experiences designed for presentation, storytelling, and audience engagement.
3D apparel capture and modelization
On-site event activations
Blackmagic URSA Cine Immersive runway filming
The next stage for fashion
The future of fashion is not limited to a venue. It is defined by the experiences you share and the people your inspire along the way.
Fashion Innovation Centre helps brands create experiences that audiences remember long after the event ends.
Built for Fashion
Brands Ready to Lead
Every collection tells a story.
Tell that story with greater depth, emotion, and impact through experiences designed to be remembered.
By combining fashion, filmmaking, and immersive storytelling, we create new ways for audiences to connect your brand and collections.
About us
Fashion Tech EXPERT and CREATIVE DiRECTOR
Roz McNulty
With over 30 years working in tech and fashion design, Roz McNulty leads the creative direction of the Fashion Innovation Centre, focusing on how fashion is experienced through immersive presentation and spatial storytelling.
Her work connects fashion design, digital environments, and global brand presentation, helping collections reach audiences with greater impact.
Virtual Apparel Showrooms Developer
Dr. Ian Lochhead
Dr. Ian Lochhead leads the technical direction of Fashion Innovation Centre, focusing on accuracy, realism, and consistency in how garments are translated into immersive experiences.
His work ensures fashion can be experienced with precision across spatial environments, supporting high-fidelity representation at scale.
Designed to be Experienced
Fashion is at its most powerful when people feel connected to it.
We create immersive fashion experiences that bring audiences closer to the craftsmanship, movement, and creative vision behind every collection.
FAQ
What is the Fashion Innovation Centre?
Fashion Innovation Centre is a creative studio that designs immersive fashion experiences for brands, events, and collections. We combine fashion, filmmaking, and immersive storytelling to create new ways for audiences to connect with fashion.
Is this a replacement for traditional fashion shows?
No. Immersive experiences complement and extend traditional presentations, creating new opportunities for engagement before, during, and after an event.
Why would a fashion brand use immersive experiences?
Immersive experiences help brands create stronger emotional connections with audiences, extend the life of a collection, and deliver memorable moments that stand apart from traditional content.
Can immersive experiences be used during live events?
Yes. They can be integrated into runway shows, launches, exhibitions, private appointments, and brand activations to create a more engaging and distinctive guest experience.
What makes Fashion Innovation Centre different?
Our work combines fashion expertise, creative direction, filmmaking, and immersive experience design. Every project is built around the collection, the audience, and the story a brand wants to tell.
